A website teaching fiction writers to
EngelWrite.com (domain reserved) will be a writing instruction website that focuses on science-backed practice methods. The site begins with a free, 90-minute instructional video series that details the Writer's Practice Regimen, a training program for fiction writers to improve in their craft. The Regimen--which arose from a 1,000-person survey online asking writers how they get better--follows the apprenticeship phase framework in Robert Greene's MASTERY, and emphasizes the principles of deliberate practice in Anders Ericsson and Robert Pool's PEAK. The goal of the video series and accompanying PDF training sheets is to educate writers on the most efficient way to improve, and to give them the tools to start improving.
The Writer's Practice Regimen, though free, requires an account to access, so account holders can be notified as new sections emerge onto the site. These sections will focus on free content, the majority of which will require an account, the priority being the growth of the user base. Monetization does not enter the equation until, on the personal side, Mason can negotiate a book deal for the content surrounding the Practice Regimen, or on the business side, EngelWrite launches a learning community of outsourced video instruction--that is, a Udemy-esque marketplace for instructors to post their courses. EngelWrite, like competitors, will collect a premium from the instructor's course price, but will be organized in such a way, consistent with an overarching brand identity, that introduces structure to the otherwise commoditized market of online learning.